Start a ball park
Generally, a ball park is profitable, but you have to think that every day you have to renew yourself. To offer new alternatives of leisure and to know how to present our business to the future parents and clients.
If you are an active person, with great affinity towards children, with a creative spirit and educational knowledge, a ball park for children, or inflatable games, is one of the types of business you should consider.
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Keywords: Inflatable games, playground equipment, colorful ball games, ball park
Business plan for a playground
Our immediate goal is to set up a ball park, for children’s leisure and entertainment. However, it is extremely important to create this document where we establish objectives and the path we are going to take to carry it out.
First, make a small business plan, even if it is summarized, as this will help us understand the future business we are undertaking. These are some questions you should answer to open a playground of colored balls:
How many children do we need to make it a profitable business?
How much will I charge the parents per child?
How much does my future competition charge?
maintaining an inflatable game rental business
How long will it take to get my investment paid off?
How will we differentiate ourselves from the competition?
Analyze what you are going to offer: Product description
To open a ball park you have to think about how many activities you will offer, this varies depending on the type and extent of the park, as well as what you can and want to implement first.
Among the most common activities are Circuits of various levels and difficulties, ball pools, slides, baskets, drawing places, among others.
The services you will offer will be: Free play within the space, morning service for schools, children’s and anniversary parties where you participate with your teams.
One of the most lucrative services is the children’s parties that consist of a combination of one hour of snack and one hour of play. This activity is an important way of financing, parents find in them a way of not depriving their children of a party, without it being a great workload for them.
Among the most common activities are:
Circuits of various levels and difficulties
Ball pools.
Slides.
Baskets.
Drawing places, among others.
The services you will offer will be:
Free play within the space.
Morning service for schools.
Children’s and anniversary parties.
One of the most lucrative services is the children’s parties that consist of a combination of one hour of snack and one hour of play. This activity is an important way of financing, that parents find in them a way of not depriving their children of a party, without it being a great workload for them.
Inflatable games, children’s playground, games with coloured balls, setting up a ball park
Market study for a ball park
Family recreation centers and playgrounds Inflatable games, colorful ball games, as well as ball parks are generally emerging markets with a great projection.
The key factors for the success of these parks can be found above all in the variety of the leisure offer, the thematic component and the location of the parks, as they now reach the majority of Spanish cities.
This type of business can be complicated, which is why you can turn to a consultancy firm specialised in this type of business, which specialises in leisure and recreation initiatives that develop integral projects for the establishment of children’s parks, offering advice on all aspects of the business.
Another valid option is to decide on one of the franchises operating in the market: Camelot Park, Chiqui Park, Indiana Bill, among others.
Knowing which clientele we will have
These ball parks are intended for children between the ages of 1 and 12. Within this interval there is usually a subdivision into two levels, from 1 to 4 years and from 5 to 12 years, carrying out activities adapted to these ages and reserving an area for the younger ones.
This wide range of ages ensures an important number of potential and frequent users, which you will obtain if you locate in spaces with a high potential offer, such as public parks, shopping centres, children’s parties, among others.
Study of the competition
There are several types of competitors:
Playgrounds: These are establishments of the same type and most of the playgrounds belong to large franchises.
Playgrounds: these establishments have an educational and cultural purpose, they educate through
games and toys and with the guidance of professionals specialized in education through play.
Recreational spaces created in commercial establishments: these are establishments that have not been created for children but that adapt an area for this type of public.
Outdoor parks: these are the parks that exist in cities, small spaces that have been conditioned and equipped for children’s play.
Sales study
It is important to carry out an information campaign:
Going to schools, day-care centres, making a personal visit in which you will be informed about the educational qualities that the centre comprises and the offers that can be directed to them by groups.
Reaching potential private customers who are parents, for this purpose there will be a dissemination of the company through brochures that will be disseminated, through mailing, messages through e-mails, among others.
The “word of mouth” is a means by which the qualities of the center will be transmitted, which consists of the exposure of references especially provided by customers and people who have used your service as a recommendation.
Advantages of having a ball park
A playground where parents can leave their children for a moment to be distracted is a relief for many, this business is highly sought after by the concept, which will generate a significant influx of potential users. In addition, in these parks there are often other types of games that can be introduced to the space once you seek expansion, which predicts a secure future if you want to continue with the project of playground business.
Success stories
The Mini Club is a successful company because it is a family leisure centre where they have fun spaces for children from 0 to 3 years old, which have a spectacular ball pool in its so-called baby area.
Another successful company is the Ball Park “Jungla Mágica”, which is a recreational area that has slides and balls, a mini soccer field with goals and trampolines. In addition, the premises offer an area reserved exclusively for babies and children from 0 to 3 years old.
Possible drawbacks in your children’s leisure business
This type of business can be complicated, especially if we do not have experience in the market we are in and particularly the type of business. It is important to know all these types of aspects that are substantially relevant to the process of our activity in the business.
Keys to making your playground successful
Based on the above situation, which we should definitely consider, we can resort to a consultancy firm specialized in this type of business, which specializes in leisure and recreation initiatives that develop integral projects for the establishment of children’s playgrounds, offering advice on all aspects of the business. And always remember to offer new ideas for children’s entertainment.