Start a branded clothing store
The best thing for those who are starting out, is to focus on one type of product first, and gradually diversify the elements you want to put on sale. However, there are some business models that are worth investing in this diversification from the beginning and they will rightly show you how to set up a branded clothing store.
We invite you to see the local businesses in this article
Of course, the products in the clothing market have a very high demand, but it also has a strong competition, it is very difficult to find a neighborhood that does not have at least 3-5 brand name stores.
Brand name clothing store
In the process of setting up a branded clothing store you need a good time to study a little more of this market, the plan of the structure, the necessary investment and everything that needs to be applied in this new store. So in general, try to install in a point where there is a large movement of people and do not try to run these places just because there are already other stores working there. You should be in the right place if you want to make money from your branded clothing store.
The internal structure does not need to be very big, but it should be organized above all. Then look for a small office, a stock of products, some big desk products and shelf space. In all this, you need to invest in buying shelves, display cases, mannequins, buying products for legalization of resale business, hiring any employee and some other details. For a small store, you can start with an investment of $ 40 and $ 60 thousand dollars. If you don’t want to have a store, you can do it voice to voice and the capital will be much less.
Always diversify your products
Not only in a branded clothing store, but also in any other store in the industry, it is important to always be innovating and working with clothing models that are fashionable at the time. This will be a very important action to stand out even more in the market for the sale of branded clothing and gain the credibility it so desperately needs.
Therefore, it is important to be aware of the novelties that are presented as pants, blouses, men’s shirts, shorts, as well as many other products and invest best-selling brands in people already well acquainted.
Work with imported branded clothing
Something that is very suitable for those who want to set up a branded clothing store is working with the resale of imported clothing brands, as these products are in high demand in Latin America and provide a great benefit for regular stores and distributors. So I aim to invest in various brands, such as Ralph Lauren, Lacoste, Abercrombie, Adidas and many other dress brands.
Good for investing in this market is that you can buy very cheap products, directly from international suppliers and that will generate profits that can easily reach 400%. Also, many people do not know, but this is done through the Internet without having to leave your home, so it is an interesting option to increase the products in your branded clothing store.
Requirements to set up a branded clothing store
One of the requirements is to acquire or rent a commercial premise in a dedicated or independent center in a high traffic street or avenue, it should not be very big at first, just enough to distribute enough space to offer the products, have a box and a tester to help your client decide on the product and buy it.
You must have the appropriate permits in terms of commercial registration, for them you can hire a specialist in law to support, also must create the name for your business and the theme of the store, once this is done you should seek suppliers who can ensure the inventory of the brands of clothing to be sold and customers to whom the store is addressed.
Tips for starting a branded clothing store
Start small at first, with an easy-to-manage business that helps you get to know your product well and move goods quickly.
Another tip is to focus the business on one type of customer generation, because selling clothes often changes a lot between the new and modern generations. So, always be on the lookout for fashion trends, so that your business is always selling high each season, because you offer the changing versions of clothing for youth.
Advantages of starting this branded clothing store
The branded clothing will always have a quality seal so the customer will always be willing to buy the garments because of the brand’s reputation, stimulating almost immediate sales, in addition to modern society, which lends
Attention to fashion trends as there is currently a special care of the image, which can stimulate a significant influx of customers each season, a very good factor to work with this type of business.
In addition, managing a store of items such as clothing, footwear and accessories, can become very simple, easy to manipulate and locate for consumer display, unlike other businesses whose products can become heavy and have expiration dates.
Success storiesÂ
A successful store in the sector is Papaya, where you can always find the latest trend clothes and accessories, with spacious and decorated spaces, with a very high quality and professional customer service.
Another prestigious and successful shop is Becara, where you can find accessories such as earrings, necklaces, brooches, of all kinds that really make a difference.
Problems that may arise
At the beginning you may have problems to get customers as in many business models, before this factor you must take forecasts, making advertising campaigns and strategies that help you to stimulate the influx of customers, also if the business is poorly located you can lose a significant amount of potential customers.
You must be aware of clothing trends and the seasons. If you offer clothes that are not warm during cold seasons, sales may drop, which is a problem.