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Opening a shop for coeliacs, gluten-free foods

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Setting up a shop for coeliac products

The number of people who are allergic to gluten is increasing these days. Having intolerance to gluten is not something strange or out of the ordinary. Coeliac disease affects many people, who must control their diet very carefully in order not to consume foods with gluten, a substance that is present in 70 percent of the products we can find in the supermarkets.

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However, coeliacs often find it very difficult to find rich and varied gluten-free foods, so opening a coeliac shop can be a money-making business.

A store for coeliacs is a store dedicated to the marketing of gluten-free food products dedicated to people who are prone to allergies, intolerant to gluten, a protein found in oats, wheat, spelt, kamut, barley, rye, spelt and triticale. Currently there is no treatment for it, the only solution lies in excluding from the diet some of the most common foods, such as bread, pasta, cookies and pizza and other foods that contain or have been in contact with these cereals.

The best-selling products in a coeliac store are gluten-free and wheat-free biscuits, doughnuts, cookies and many other baked goods to suit people with any kind of food allergy.

Potential customers mainly for a coeliac store are lactose intolerant people, or those who need or want to adjust their diet, such as people with diabetes, hypercholesterolemia, hypertension, sportsmen) and often do not know precisely which products are best suited to their diseases.

Setting up a shop for coeliac products

Here are some tips to start your business:

The staff you hire for your coeliac store should be informed and committed to the type of product you offer.
The shop must have the necessary characteristics to market your gluten-free diet products.
Make a list of what you need such as transport, equipment, furniture, utensils etc.
Each gluten-free diet business line has a different promotional strategy. You must think about your customer.
Look for suppliers who are well informed about a gluten-free diet, their products must be made of high quality raw materials and of gluten-free certified packaged products.
The main needs in a store for coeliacs are: to have a wider range of products and to be able to easily advise customers.
Business management costs are not particularly high. Consider the possibility of a limited size of the shop, in fact, the rents to be paid to the owner of the premises can be quite contained, while the staff costs, in many cases, are reduced to those of the owner himself and pay for a part-time assistant.
You have to keep in mind that you cannot fail when it comes to a food business, which offers gluten-free products, because the consequences of a person with intolerance to gluten can be very serious