How to set up a Pilates Studio
Pilates is considered the exercise of the future. Its benefits are such that it is even recommended for people who have joint problems and osteoporosis. Setting up a Pilates study covers a growing need in all societies: the need to move in order to generate health. Learn in the next few lines how to set up a Pilates Studio.
First steps to set up a Pilates Studio
These are the first steps in setting up a Pilates Studio:
Get a place: it is ideal to have a large, square or rectangular place, on a quiet street but in a populated area, so you will have more chances to attract people from the area.
Fit out the premises: once you have rented or bought it, it is time to fit it out. Fit out the floors with a carpet or floating floors, put a mirror covering the whole front of the room, buy the Pilates Reformer machines, buy Pilates elastic bands, big and small balls, mats, audio equipment and get some music for Pilates, which is generally quiet, but there are also variants of Pilates that require music with more beats per minute.
Get trained: you can find a Pilates instructor course that lasts three months. You can complement and update it with the magnificent tutorials that are on the Internet or that you can get in DVD format in sports stores. Otherwise, hire staff trained in the discipline.
Register your Pilates Studio: go to the government offices in charge of granting companies permission to operate and give them the corresponding authorizations and carry out the corresponding procedures.
Types of Pilates Studio
Pilates has several ways to be practiced and the most recommendable is that in a specific Study of the discipline, all of them are offered, which are
Classical Pilates: you work with a mat and standing, coordinating breathing and the moment of effort. The exercises are based on the isometric modality.
Pilates with bands: we also work on foot and on mats and the dynamics are isometric, but the difference is that it focuses much more on stretching than the previous modality.
Pilates with balls: we use both small balls, with which coordination is the protagonist, and large balls, with which balance is the task of the session. In both cases, we work standing up and using mats.
Aero-Pilates: the movements stop being isometric and become a dynamic of constant movement, with a lot of movement and permanent use of the arms. Some steps of the Ballet are used and the aim is to work mainly in the cardiovascular area.
Choreographed Pilates: both on mats and standing, the movements of Pilates are performed in phrases of eight beats each, until a choreography is created.
Pilates is an exercise demanded by all ages because of the benefits it provides: it strengthens the muscles, lubricates and strengthens the joints, it is not as aggressive as Yoga, it strengthens the immune system and it works the cardiovascular area.
Do a good Marketing campaign and you will see how your Pilates Studio fills up with people.
Requirements to start in Pilates Studio
Pilates is considered to be a very complete exercise that has taken off recently and also has a high demand and preference. To set up this Pilates studio, some requirements must be met, such as having a place, either your own or rented, where people have purchasing power and ample access to the gym, with flexible hours so that clients can come.
Another important requirement is that the studio offers privacy, comfort and the option of individual sessions with professional instructors to attend in a personal way, which cannot be found in other sports clubs.
The costs of opening a Pilates studio should be weighed, as they are considered to be less than those of a general gym. Another requirement is that it be well planned before opening.
Advantages of having a Pilates Studio
Having a pilates business gives the investor the opportunity to work autonomously, being his own boss, having the possibility to manage and direct his own business, besides that he will be able to recover the investment and assure the profitability in the medium and long term.
However, it is necessary to understand that one is immersed in a market of constant changes in which the competition is getting stronger every day and in which one can say that almost everything is done. Hence the importance of studying the sector to identify investment opportunities.
Tips to start in Pilates Studio
Because the pilates market is quite competitive, it is suggested to offer a proposal that is different and has added value, looking for the factor
differential with which it can be sustained because the business has to be chosen over others. Packages can be formed in which special discounts are included for certain routines in a certain time, also if the package is paid in advance.
Another differential factor can be to offer a membership plan that provides users with benefits, such as taking classes with famous or outstanding teachers, among others.
Another advice could be to focus on offering the highest quality customer service, that every person who steps into the pilates center feeling comfortable as if they were at home, going beyond the classes and seeking to benefit the clients at all times. For example, highly decorated bathrooms with all the supplies and comforts.
Pilates Studio Success Stories
One of the most successful Pilates centres is the BeYoga Pilates & Yoga Centre in Barcelona. It is a studio specialized in authentic Pilates, that is to say Pilates with machines and Mat Pilates, which incorporates the Hippopressive Abdominal Gymnastics.
It also includes personal training, massages for physical and emotional well-being, training without overloading the joints, progressively increasing the control of movements and posture. Reinforcing deep and stable muscles, with balanced stimulation of the whole body.
Problems that can occur
Pilates is an exercise recommended for people with health problems, such as fibromyalgia, herniated discs, back pain, among others, for which there are very specific and personalized routines.
Therefore, specialized personnel is needed to support these cases in a personal and individual way. People in these cases must feel improvement over time because otherwise they will go to other centers and lose credibility.
Another critical problem is customer service, because there is currently a high level of competence which, coupled with the current economic situation, has contributed to the fact that Pilates studies are less likely to be successful. However, different marketing techniques can help to achieve success, one of which is differentiation. That is, using techniques that can make the difference with the competition.