Open a Wedding Dress House
Being in the wedding field is such a lucrative business that no one who is planning to start a business will be able to resist. It has been studied that the price of the bride’s dress for her wedding day represents 10% of the total value of the party… tempting, isn’t it? We teach you everything so that you can set up a Wedding Dress House and become a fully-fledged businessman.
Clients you will have when setting up a Wedding Dress House
It is essential when setting up a Wedding Dress House, to know the customers who will visit you and order their clothes. Of course, in addition to the classic bride, you will receive orders from bridesmaids and quinceañeras, the former because they are the most representative icons of a wedding, the pillars of the bride, while the latter will have all the illusion of wearing their white lace dress on the day their life begins.
Research and know the market around you, stay tuned to fashion trends and always have accessories to sell at the time, because whoever buys them, will order the dress to match them perfectly.
The adaptation to the clients will play a fundamental role, since you will work by order, system in which each client will be able to design in her mind the dress that she has dreamed, or even take a model of those that you present to her and add her personal modifications.
Finally, meeting delivery dates is not negotiable, but it is a factor that you must adjust to 100% and, if the date is approaching and there is a lot of work, you must hire staff or even evaluate the possibility of spending some sleepless nights, but the order must be delivered.
How to Promote your Wedding Dress Shop?
When mounting a house of wedding dresses, you should consider the system to promote it. Several options will be presented, you just choose the one that best fits your budget and best reaches the target audience:
Bridal magazines: you can place an ad in one or more of these magazines in your city, there are even several options in sizes to control prices.
Mass Media: they are expensive but they reach everyone. An ad on TV or radio can change the initial course to mount a house of wedding dresses.
Website or Facebook: here you can publish your news and, in the case of Facebook, you can build a small community of followers who, in turn, have other followers that you can also reach.
Flyers: it is an economic option that will allow you to be present in related businesses, but that do not represent competition, such as women’s clothing boutiques, hairdressers or spas, among many other options. The important thing is that they are of excellent quality and that they reflect through photographs part of the creations you offer.
Requirements for a Wedding Dress Shop
A requirement for this business is proper planning to ensure that the bridal shop is profitable and successful in the long term. Choose a name and register the business that reflects what it offers and its location.
Another requirement is to decide what you want to sell for it, wedding dresses are the most sold in any bridal shop, but there are a variety of products that can be marketed in this sector not only for the bride but also family and friends.
Advantages of having a Wedding Dress Shop
This is one of the companies that can make the most profit due to the diversity of options it has. You can sell not only dresses, shoes, accessories, jewelry, trousseau of the bride, but also all the clothes of the family, such as dresses for the godmother, the companions, the pages, the decoration, including the organization of the party, food, desserts, cake, among others.
Another advantage of this type of business is that creations can be designed to suit the needs of people who are now looking for functionality. Therefore, the models can be offered with designs of assembled pieces that allow the ceremony suit to be transformed into a garment that can be worn at another event.
Success stories
Eva Novias is considered a successful business in this sector because they have 35 years of experience in wedding dresses with not only a great endorsement, but they have been carrying out with passion the concept of renewing the bridal environment. Therefore, they are dedicated to all types of brides, whether classic, sophisticated, bohemian, romantic and daring, offering from the most traditional dresses to the most innovative, daring and modern.
Madox de Wedding Room, is also another successful company in this sector because it is a comprehensive wedding center where you can find a wedding dress shop with top quality brands. They also offer dresses
and godmother, from brands like Madison, Couture Club, Nati Jimenez and Bruna. Also, to complete the look of bride and guest has always dreamed of, also have a line of accessories and shoes.
Disadvantages of a Wedding Dress Shop
Requirements to start in business
A requirement for this business is proper planning to ensure that the bridal shop is profitable and successful in the long term. Choose a name and register the business that reflects what it offers and its location.
Another requirement is to decide what you want to sell for it, wedding dresses are the most sold in any bridal shop, but there are a variety of products that can be marketed in this sector not only for the bride but also family and friends.
Advantages of having this business
This is one of the companies that can make the most profit due to the diversity of options it has. You can sell not only dresses, shoes, accessories, jewelry, trousseau of the bride, but also all the clothes of the family, such as dresses for the godmother, the companions, the pages, the decoration, including the organization of the party, food, desserts, cake, among others.
Another advantage of this type of business is that creations can be designed to suit the needs of people who are now looking for functionality. Therefore, the models can be offered with designs of assembled pieces that allow the ceremony suit to be transformed into a garment that can be worn at another event.
Success stories of this business
Eva Novias is considered a successful business in this sector because they have 35 years of experience in wedding dresses with not only a great endorsement, but they have been carrying out with passion the concept of renewing the bridal environment. Therefore, they are dedicated to all types of brides, whether classic, sophisticated, bohemian, romantic and daring, offering from the most traditional dresses to the most innovative, daring and modern.
Madox de Wedding Room, is also another successful company in this sector because it is a comprehensive wedding center where you can find a wedding dress shop with top quality brands. They also offer party dresses and bridesmaid dresses, from brands such as Madison, Couture Club, Nati Jimenez and Bruna. Also, to complete the look of bride and guest has always dreamed of, also have a line of accessories and shoes.
Although we have a marked target audience; women who are going to get married, it is very important to take into account the variety of women with styles and tastes who are going to come to your place to choose the outfit they will wear one of the most important days of their lives. That is why it is key to offer any kind of alternative in case a client does not like any of the dresses or it is not her size, otherwise, we will easily lose possible clients.
Final recommendation: It is a special day, so the attention and the relationship that we set as a house of brides and obviously the staff to do so, is a crucial aspect that we must take care. Each and every one of the brides and of course their relatives, must leave the premises satisfied, even if they do not leave with a clear decision. Kindness, respect and cordiality must be the pillars of your bridal house.