Start with a Diaper Bag
Selling diapers has become a highly popular activity in our times, as no one uses diapers that are not disposable and if they do exist, there are actually very few of them. Therefore, opening a diaper bag is an extremely profitable and convenient venture. Where is the secret of success? In being able to offer price, variety and knowing how to capture the customer’s attention.
To learn how to open a diaper pail and make it your own business and profitable project, let’s look at the following points:
Potential customers when you open a diaper pail
One very important thing to keep in mind when opening a diaper bag is that the customers you will have are not the direct consumers, except for older adults who suffer from incontinence, who are actually in the minority. In this kind of business, the customer is both the mother and father of babies and toddlers who have not yet stopped wearing diapers. It is important to know this small and obvious detail because it is towards them that we will have to build the sales strategies and marketing campaigns that we will implement.
That is why we must take care of collecting all the qualities they look for in this type of product to be chosen by them.
How to Approach the Sales Strategies when Opening a Diapering Bag
As we said before, when opening a diaper bag, our efforts should be focused on the mothers and fathers whose life becomes easier because they use our products. So that’s exactly what we need to deliver: an easier, simpler, more enjoyable life, as long as they consume what we sell. So pictures of smiling babies and their mothers with them enjoying their free time, is a strategy that goes straight to the buying intentions of our customers. Something very important to emphasize is that both the diapers, as pacifiers, bibs, strollers and everything else, will make mothers and, when appropriate, fathers, have to devote less effort to the care of the baby, in order to capitalize on time together playing and learning.
Requirements for opening a diaper bag
Business Plan: Prepare a plan of all the activities you should do, detailing where you would locate the premises, prepare a profile of the type of client you will focus on (purchasing power, gender, socio-cultural level, tastes, particular preferences, main needs) and list the costs and expenses you will have. This will give you an idea of the investment capital you will need.
Training: If you already have experience with running a physical business, you probably won’t have much trouble with it, even if it belongs to a different sector. However, in case it is your first business or the first one you operate, the most convenient thing is to take some classes, read and take into account training and learning resources for the management of it. We talk about management as the financial part, the contact with suppliers, the management of the personnel through the human resources area, among others that you have to consider when creating your own business.
Local: Manage with a serious real estate agency the rent of the local in which the diaper pail will work. Verify that the monthly cost can be perfectly covered with the profit you plan to obtain or in case the cost that it would have to acquire it. This will be included in the business plan to round out the necessary investment. Keep in mind that the business takes time to grow and to see a profit.
Location: This is a crucial aspect that could determine the success or failure of your business. Therefore, it is essential that you look for a visible space where there is preferably commerce and foot traffic (especially families or residential areas) to attract your potential audience. Facilitate the visibility of your business with a visible name and according to the children’s theme that you handle.
Equipment: Equip your business with the gondolas, shelves, cash register, counters and display cases you need. Bear in mind to have a kitchen so that the staff can prepare something to eat during their shift, so it is convenient to have a coffee machine and a jug to heat water, as well as a bathroom for all those who are there and the decoration of the place.
Staff: Hire people who have experience in direct sales with the public. An important factor is to check job references against their previous jobs (performance, punctuality, assiduity, reason for leaving, etc.). Evaluating all these aspects will allow you to have quality personnel in your business who will be extremely efficient in their work.
Suppliers: Negotiate with the most sought-after suppliers in the market and in general, you can especially choose suppliers of the most recognized brands among the public you are addressing. Get credit and
discounts, since with this you will be able to dump at a lower final sale price to the public. Research very well the characteristics of each supplier to get the best of each one.
Product: It is important to store products of different brands and origins, as well as having diapers in different formats, sizes and specialties so that your customers can find what they need in one place. Don’t forget the diapers for adults, since they are often required by conditions related to this process in the body.
Keep in mind that you will need to sell other products such as: baby clothes, baby care products, wipes, pens, among others.
Promotion: In this type of business, traditional advertising is usually promoted more strongly since it is a physical establishment, however, digital advertising is not left out, which includes the appearance and presence on the web through social networks and a business’ own website. As far as traditional advertising is concerned, we recommend the delivery of flyers, advertisements and billboards that lead customers to your store.
It is important to have a quote for each aspect that allows us to establish the amount of initial investment that we must apply to start the business, the diaper bag.
Advantages of having a Diaper Genie
In this type of business you can offer products that are used for the same purpose, for example, diaper creams or baby skin care, cloth diapers with their respective linings for more environmentally friendly parents, diaper bags in various styles for all types of parents, and thus attract a greater variety of customers, expanding sales in your business.
One of the advantages of opening this type of business is that there will always be people who need the products that the investor is willing to offer, the vast majority of families have babies, the elderly or older adults in clinical cases need diapers. It is a product that never stops being demanded by the population.
Tips to start a Diaper Mill
When you start your business, the best thing to do is to carry out a market study to determine the desirability of the product you are going to offer.
Before locating the business, it is important to visualize the affluence of potential customers, get information about the type of decoration that diaper shops have, this is important to attract customers and that they feel comfortable when visiting the business.
It is advisable to obtain all the requirements established to start your business, thus giving you the guarantee of being able to carry out your commercial activities without any problem.
Problems that may arise
You must take into account the place where the business is installed, in a little inhabited location there will be the inconvenience of not having the necessary influx of customers to make sales, because of this, it is always better to locate your business in the most populated locations.
One of the problems that could arise in this business is not getting suppliers that offer good quality products, many people in opening their businesses are desperate to start their sales, you must remain calm and work in a reasoned manner informing of all types of suppliers available in the market.
Possible difficulties: A possible problem that can appear in case you do not take it into account, is the variety of products that to some extent you must offer to the public time after the launch and that will be evident to you when you begin to observe the demand from customers. All the diaper shops are characterized by the fact that in addition to selling diapers of different stages and adult diapers, they have a network of products focused on babies in areas such as the bathroom, clothing, toys, bedroom items, baby care products, baby gifts, accessories for moms, among others.
Keys: One of the most solid keys to growth for this type of business is innovation and creativity. There are many people who are excited about the birth of a baby and its growth, so you can even create varied product packages for every occasion. For example, you can put together cleaning packages, gift packages for events such as ‘Baby Shower’, birthday or month gifts, etc. Create packages for both boys and girls, apply regular discounts and promotions that are very attractive to your audience, you’ll see how your customers begin to arrive.