Create your brand in the textile sector
One of the most common dreams of fashion and textile lovers is to one day have their own brand in the market with their own designs in a profitable women’s trouser business. The truth is that this idea is not as far away as it seems, but close, and today it is a profitable business idea that you must take into account.
With production you can start your business, we give you a list here
This idea is designed so that an entrepreneur with a capital of 200 to 800 USD can start it, so for the moment, we will not set up our own clothing workshop but then, with the growth of the business, we recommend that you do so.
Let’s see what we need to get started:
Legal construction of the business
Name: Many people choose to leave the owner’s name as a trademark, others add a different concept, but the key is to make a difference with a short and easy to remember name that stays in the customer’s mind.
Registration of the name: Once you are sure of the name, you will have to register it in the entity in charge of it in your city for the commerce, besides making the legal documentation so that it is established. Remember that these procedures vary depending on the city and country.
Image: The logo is one of the most important parts because it will be the representative image of the brand and with which customers will recognize you. It must be creative and innovative.
Establish a concept of pants
You need to create an original and different design that allows you to differentiate yourself from the market in women’s pants. To do this, take the following points into account:
Existing style offer
Analyze the market and what it is offering to show something new to the public.
Acquire the fabrics and production inputs
If you do not have knowledge in this field, it is best to take into account the advice of the dressmaker in the dressmaking workshop (which we will see later) on the type of fabric we should buy and in general the inputs we will need.
You may need: Fabrics for pants, buttons, zippers, accessories, labels, threads. Remember that the quantity depends on the amount of clothes you want to make, so consult with the dressmaker.
Contact the dressmaker’s workshop
Make a search of nearby clothing factories evaluating the production capacity, quality and delivery times, and they can advise you in the process. This is because if the operation continues, we will create a long term relationship. Look for a workshop that has the capacity to make prints, embroidery or other services you want to add to the garments.
Once this is done, we should talk to the person in charge to explain our project and the amount of garments we want to make. You should add any production specifications, samples and indications, so that they all look the way you want them to.
Promote your final product
Look for businesses that are interested in selling the product you offer, they can be general clothing stores, trouser stores or retailers, physical stores, online stores, etc. The key is that these merchants offer similar products to yours and that they are directed towards the same target audience, i.e. the audience that will wear the women’s trousers.
Launch and promotion
It’s time to advertise on a larger scale, using traditional and digital advertising methods. For them we can design and print ads and posters for businesses that might be interested in buying and selling our product with contact numbers to be in their establishments, as well as promoting the product through a website (page, social network, etc) of our own where we sell the garments in bulk to other businesses.
Obstacles that can appear: With a good segmentation of the market we will have clear where our product goes and which target is the one we must get for consumption, otherwise our garments might not be sold. You need your own clothing workshop when orders start to grow, this way you avoid looking bad in production and you have a workshop that only works for you.
Final recommendation: In addition to opening your own clothes-making workshop, we also recommend opening your own shop or premises for the sale of these exclusive and original products so that your customers can find you more easily, although in principle it may represent an expense greater than that invested (which we will do later), it is an excellent way of selling your product and freeing you from commissions to third parties. Remember that you can do this later when the sale increases substantially and the conditions allow it.
If you already have a design planned, it’s time to test how this design works and how you can offer it to the public. Don’t just sit back when there may be many people outside waiting for your product