Start with a Vintage Lingerie Line
Underwear has become very important in our hedonistic and aesthetic society. It’s not uncommon to come across striking lingerie outfits as we make our way through the window. This is because it is one of the most important items in our closet.
Therefore, we propose the creation and launch of a Vintage Lingerie Line, in order to give an original and aged touch to such a daring garment, which has managed to re-position itself in the market.
Let’s see what you need to get started.
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First steps in a vintage lingerie line
To engage in this business will require you to have strong skills: design and cutting and sewing. One is linked to the other and are irreplaceable for any other training or skills. So if you don’t have any of these skills, you’ll want to start training today in a serious and reliable place.
One small detail? don’t forget to hang your diploma with your training in the area, as you never know if one day a provider will come to your house and find your certificate, as a symbol of your knowledge and proof that you know what you are doing and that, therefore, your order is in good hands.
How does a business with a line of vintage underwear work?
A Vintage Lingerie Line is a collection of women’s underwear with details in laces, bows and ribbons. In turn, the colors most commonly used are pink, old pink, ivory, ecru, light blue and black details. As to designs, they will be wide and high up to the waist, while bras may have hoops. Never forget that vintage underwear can and should have garter belt holders in some of its models.
The making of a line of vintage underwear can be promoted from your own physical store or sold to specialized distributors; related stores in the market. You can choose between these two options to sell your garments.
Requirements to launch a line of vintage underwear
The first thing you will need to launch a Vintage Lingerie Line is knowledge in the making of this type of garments and a workshop, even if it is in your own home, with a sewing machine with advanced functions. Once you have it set up, all you have to do is organize it; put each machine and material in its place.
It is always convenient to formalize the company from the beginning, since besides being illegal not to do so, sales may be complicated if you do not have a merchant number, especially if you supply to large stores. However, you can wait until after the first month to get your first profits and then proceed with the legal registration.
In the event that your shop grows, you will need to hire staff, but that would be for later.
How do I promote my business?
The promotion part will be very important, because from that point on your Vintage Lingerie Line will be known. For this, street advertising will come in handy, because as we all know, everything comes through the eyes.
On the other hand, the sales channels can be the existing lingerie shops and stores, so you will not have to set up your own premises, but make the necessary arrangements to place your product on the shelves of the established shops.
Tips to launch my line of vintage lingerie and make money
A business like this, particularly with the type of product, requires detailed planning and a unique design that will capture the attention of the public, so it is essential that you spend enough time planning the type of garments you are going to include in your line of vintage lingerie and put in each of them, the originality and touch that makes you different from other businesses.
The promotion of your business should include the creation of a website in which you upload photographs of your vintage garments, accompanied by their respective details regarding sizes, material, type of print, colors available, among other key aspects. You can even consider using this tool as one of the channels available to put your products on sale. A resource that will save you a lot of money and allows you to expand your audience dimensions.
Weaknesses: It is important to bear in mind that positioning a product like this, in such a competitive and growing market over time, is a process that will take a long time, especially if we take into account the most important brands and those that the public already has as a reference. It is not impossible to go up, but you will need patience and a lot of perseverance so that your customers start coming.
Points in favor: one of the most The great advantage of a business like this is that it allows you to undertake in an area that you are passionate about and become the manufacturer of a star product, with which you also have several sales channels available. You can choose the way your product will be sold to the public according to your preferences and particular needs.
On the other hand, we cannot ignore the importance that vintage style has had in recent years, which is increasingly strong in fashion trends, brought to outer garments but with this innovative business idea that brings this appreciated style to underwear.
Expand your business, work on your designs and open your own business with a line of underwear with the best vintage style in a market that is waiting for you.
Get started today.