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Dance school or home dance – Steps, Operation and Structure

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How to set up a dance school

Starting a dance school is a good idea that can become an extraordinary business opportunity. Obviously, it is essential to have strong organizational skills, even a strong passion for this art world. This way you can get excellent results in a short time.

Let’s see what you need to get started with setting up your dance school at home (or in a venue, if you prefer).

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Steps to open a dance school

Market study and analysis

First of all, you must study the market share you want to address and its respective conditions: the type of customers you are targeting and the territory you want to work in, especially trying to understand what types of activities they prefer to dance in the area where we are located and which ones are needed, study the competition and strategic points identified when putting a dance school at home.

How to set up a dance school

Developing a business plan

Writing a business plan that will allow you to make a thorough analysis of the costs and revenues in the activity, should be one of the priorities of all businesses that arise from the public, a requirement and a priority that must be done at the beginning of the business, because it is vital to do so in this stage of planning and prior organization.

Through this, you will have a clearer idea of how many funds will be needed to start the business: the rent expenses, the advertising expenses, not to mention the salaries of the teacher, secretary and accountant. Add to that other costs such as: space conditioning (special synthetic dance floor), full body mirrors on walls, exercise mats and general fitness equipment, sound equipment, clothing and dance costumes.

Don’t forget to set out our medium and long term objectives. If you consider as a dance teacher or instructor you are not able to achieve on your own, you can get the help of a professional or a friend who will take care of these things initially while you gain experience, then it will be very easy.

Organization and schedule

According to the public you have and as they are added, we recommend an organization and distribution of them from the dance genres that interest them to learn and practice. and ages. For example, you can categorize people from 18 to 35 years old for salsa dancing, children for ballet classes, etc.

Courses and prices proposed

The rates that a dance school can apply, depends on the courses that are opened and the intensity.

Two hours per week can cost from 40 to 60 euros per month; this rises to 70 euros in the case of a course with 3 classes per week. Individual classes can cost around 20-30 euros per hour.

What genres do you teach?

When starting this type of activity it is preferable to focus on the more fashionable dance, to attract a wider clientele and later offer more particular or less demanded dance genres to offer the possibility of participation to the other part of the public.

Children usually want to learn: Modern dance, Hip Hop and Jazz. Older people love Latin American dances, while the elderly are related to ballroom dancing and waltzing. A dance school usually operates in the afternoon hours, perhaps at night and on weekends during the morning hours. In some cases, the courses are offered in the morning, in order to increase the number of clients and offer more variety in the schedule if they do not fit in with the initially established schedule.

Developing a business plan

Evaluating the competition

It is a good idea to check the type of population in the territory and evaluate the presence of other schools, trying to find out what kind of competition it is that we are going to have to deal with.

If you’ve chosen a common place where there are already many dance schools, what you should do is carefully evaluate their organization and the areas they work in, as this way it could be much easier to win the battle. However, if you plan to set up the dance school at home, then the competition will most likely decrease, but then you will have to work very hard at meeting the demand and attracting the audience.

Promoting the dance school

Good publicity is the right solution to combat all competitors and attract a large number of dancers and people interested in learning and following a particular class. The best methods are the traditional ones: posters, flyers, advertisements. However, do not forget about digital advertising in social networks and websites either.

It can also be interesting to start a promotional campaign with discounts and offers, which will attract many customers to your dance school. Another interesting way to promote your dance school is

dance is by hosting dance rehearsals. Renting a theater where dancers can do it is a very good option.

Requirements for starting a dance school

First, you must have good knowledge about the dance, the discipline and the vocation that this art entails, so that you seek to focus the business, that is, decide the type of dance in which you are going to instruct and its forms, so that this mode or style chosen is attractive to learn for most customers, it is recommended to make a study on the trend or taste for dance and the type of dance in the region where you are going to set up the business.

You must be physically fit and willing to train and be physically active for long hours, at least in the beginning while the business grows and you can look for an appropriate payroll.

Acquire a location with enough space to carry out the activities attached to the service’s itinerary, this includes a large mirror and sound installations with acoustic work to distribute the sound around the dance hall.

Advantages of having a dance school

It is a business that does not need much staff, also does not need much equipment, once mounted the physical platform of the business with its dedicated space, everything depends on the administration and entry of subscribers to the school.

The dance has always been a means of latent cultural expression in all societies from primitive to civilized, today is considered an excellent means of exercise, proven as the number one method to eliminate overweight and stress of daily life, which makes this business susceptible to constant clientele and growth, the larger the school, the greater the capacity of students and greater will be the income and final utility.

Success stories

One outstanding success story about this type of business can be ESART campus Barcelona, a higher education centre that offers degrees in acting, musical theatre, dance, music and everything that comprises the production and processes of these from their creation, forming a professional artist in the field.

This school has international accreditations from England, and is also registered with renowned art and cultural organisations, such as the Montcau Group, which was formed by several educational centres in 1965 to protect and develop the profession of the dancer and artist.

Possible disadvantages: Constantly people who are interested in entering a dance school, regardless of age, are the most likely to leave school faster. This is due to different causes and situations that lead to abandoning the idea of continuing their training in any of the dance genres. Also keep in mind not to exceed the prices that you apply to your clients, because it is more likely that in the beginning you will have to lower them to attract more attention from the clients.

Keys: According to the possible previous inconvenience, an alternative in which you can work is in the loyalty of clients as a way of motivation and energy that you can offer them if they are discouraged in the classes or they raise this situation to you. For many people who have never danced can be motivated if you contribute to their motivation not to give up and continue to attend.

Remember that perseverance and commitment are the main ingredients, which you must have ready if you want to set up a dance school at home or with a local to become a productive and profitable rejoicing.