How to set up a dance school
Starting a dance school is a good idea that can become an extraordinary business opportunity. Obviously, it is essential to have, strong organizational skills, even a strong passion for this art world. This way you can get excellent results in a short time.
Let’s see what you need to get started with your dance school setup.
Steps to open a dance school
Market study and analysis
First of all, you must study the market share you want to approach and its respective conditions: the type of clients you are targeting and the territory in which you want to work, especially trying to understand what types of activities they prefer to dance in the area where we are located and which ones are needed, study the competition and strategic points identified when placing your dance school.
Developing a business plan
Writing a business plan that will allow you to make a thorough analysis of costs and revenues in the activity, should be one of the priorities of all businesses that arise from the public, a requirement and a priority that must be made at the beginning of the business, ie at this stage of planning and prior organization.
Through this, you will have a clearer idea of how many funds will be needed to start the business: rent expenses, advertising expenses, not to mention the salaries of the teacher, secretary and accountant. In addition to setting our medium and long term goals. If you consider that you are not able to do it on your own, getting the help of a professional or a friend who takes care of these things will be very easy, you will even find many free resources on the Internet that will be of great help to you.
Premises and furniture
After making your respective business plan, you should look for spacious premises, which are usually no smaller than 500 square meters. Even up to a thousand square meters. Counting with the basic spaces of the area, like rehearsal places and bathrooms.
If you want to open a dance school that is not too big, it will be enough if you only place a couple of rooms. And there must be 2 to 4 teachers, who will be chosen on the basis of different disciplines. The decoration does not require excessive expenditure and includes: mirrors, hi-fi equipment, heating and/or air conditioning.
Courses and prices proposed
The rates that a dance school can apply, depends on the courses that are opened.
Two hours per week can cost from 40 to 60 euros per month; this rises to 70 euros in the case of a course with 3 classes per week. Individual classes can cost around 20 to 30 euros per hour. When starting this type of activity it is preferable to focus on the more fashionable dance, to attract a wider clientele and later offer more particular or less demanded dance genres to offer the possibility of participation to the other part of the public.
Children usually want to learn: Modern dance, Hip Hop and Jazz. Older people love Latin American dances, while the elderly are related to ballroom dancing and waltzing. A dance school usually operates in the afternoon hours, perhaps at night and on weekends during the morning hours. In some cases, the courses are offered in the morning, in order to increase the number of clients and offer more variety in the schedule if they do not fit in with the initially established schedule.
Assessing the competition
It is a good idea to check the type of population in the territory where the business is going to be opened in order to understand how to organize the courses and the schedules. Also evaluate the presence of other schools, trying to find out what kind of competition it is that we are going to have to deal with.
If you have chosen a common place where there are already many dance schools, what you should do is carefully evaluate their organization and the areas they are dedicated to, as this way it could be much easier to win the battle. The competition also includes all the facilities that offer dance classes. That is, we are talking about direct competition businesses and others that offer services similar to those we offer.
Promoting the dance school
Good publicity is the right solution to combat all competitors and attract a large number of dancers and people interested in learning and following a particular class. The best methods are the traditional ones: posters, flyers, advertisements. However, don’t forget about digital advertising in social networks and websites. Professionalism is important to create a good image of your business.
It can also be interesting to start a promotional campaign: discounts and offers, which will attract many customers to your dance school. Another interesting way to promote your dance school is to r
performing dance rehearsals. You can rent a theater where the dancers can perform. There are also excellent additional services that can enhance the many activities of the dance school; such as the always dance-related trip.
Possible drawbacks: People who are interested in entering a dance school, regardless of age, are more likely to leave the school faster. This is due to different causes and situations that lead to abandoning the idea of continuing their training in any of the dance genres.
Keys: According to the possible previous inconvenience, an alternative in which you can work is in the loyalty of clients as a way of motivation and energy that you can offer them if they are discouraged in the classes or they raise this situation to you. For many people who have never danced can be motivated if you contribute to their motivation not to give up and continue to attend.