How does the motorcycle tour business work?
The Motorcycle Tourism business is a new business born from the idea of people who are attracted to motorcycles and travel, who are interested in adventure tourism. Likewise, this business is part of the so-called Special Interest Tourism, which is a type of tourism that is growing at a faster rate worldwide, than conventional tourism.
You can see here the different businesses in tourism
Likewise, it includes value-added activities for tourists who are passionate about communicating with the environment and the culture of the towns, as well as enjoying adventure tourism, making each trip a personal challenge that sometimes takes you beyond your limits.
Keywords: Motorcycle Tours, Motorcycle Tourism
The motorcycle tourism business seeks to offer an adventure tourism different from the conventional one, exploring little-traveled places to find spaces with unusual landscapes, fauna and flora, different paths from those usually only accessible by motorcycle. Knowing that there is a tourist niche that seeks this kind of new experiences, to explore new places in countries that may have these treasures and corners to discover. Therefore, to carry out this business you must follow some steps:
Identify the customers in this market. You must know the market niche with which you are going to establish the business relationship and also the number of them. For this, market research concepts are used, as well as qualitative and quantitative analysis references.
Structure the business plan. The strategies with which the business will be carried out are written, developing the process of the tourist service that is going to be offered, identifying the capacities that the company has, the required infrastructure, equipment, human resources, organizational behavior.
Explain the marketing process. Explain the strategies that the company will use to become competitive, as well as the costs involved.
Costs involved: Related to the equipment that will be needed, the costs of financing travel on the routes, accommodation, meals, camping sites, insurance costs, procedures, permits, among others.
Starting my own motorcycle tourism business
The first thing you have to do is identify the customers in this market. You must know the market niche with which you are going to establish the business relationship and also the number of them. For this, you use market research concepts, qualitative and quantitative analysis references. Afterwards, you will need to start with the business plan. There you will write the strategies with which the business will be carried out, developing the process of the tourist service that is going to be offered, identifying the capacities that the company has, the required infrastructure, equipment, human resources, organizational behavior.
As for the costs that you must evaluate for the start of your business, you must take into account all those expenses that are related to the equipment that will be needed, the costs of financing the trips on the routes, lodging, meals, camping sites, insurance costs, procedures, permits, among others.
Operation of a motorcycle tourism business
The motorcycle tourism business seeks to offer an adventure tourism different from the conventional one, exploring little-traveled places to find spaces with unusual landscapes, fauna and flora, different paths from those usually only accessible by motorcycle. Knowing that there is a tourist niche that seeks this kind of new experiences, to explore new places in countries that may have these treasures and corners to discover.
How much money can I earn with a motorcycle tour business? The earnings vary according to the services included, the routes, the days, the service that is hired. However, you can quote amounts ranging from $400 to $500 per day, which may include motorcycle rental, fuel, hotels, meals, logistics, guide, mechanic and support vehicle. Tourists may bring their own safety equipment, i.e., helmet, boots, jacket, pants and protections.
In addition, if the traveler drives, he must have experience in driving a medium size motorcycle (more than 500 cc), at least on the road, and according to the route, some experience on steep roads is desirable. If the company provides the driver and safety equipment to the tourist, the costs per day may increase.
What are the requirements for Motorcycle Tours business?
The main requirement is to have physical and psychological fitness to ride the challenging roads, routes and trails that are offered to tourists, having knowledge of adventure tourism. Likewise, it is required to plan in advance the itineraries and services that will be offered to
bidding. Understanding that the idea is to be able to innovate and make the tourist enjoy the freedom of driving a two-wheeled machine.
Another requirement of this business is the acquisition of high-risk insurance, both for equipment and people. It is a bit complex because it is about finding an insurance that guarantees this activity and that depending on the amount of motorcycles that you have the cost can be high.
Have a clear business plan, in the sense of knowing that the trips you are going to offer are complete, you must provide the motorcycles, accommodation, meals, as well as the organization, mechanical support and expert guides.
Structure the purchase process of the client, of the tourist package that is going to be offered. That is to say, once the client is interested in the service, he must receive a flow chart of what follows once the package is purchased, the payments that must be made to obtain the traveler’s manual that will be given to him and the dates on which the trip will begin.
How much money can I earn with the Motorcycle Tours Business?
The earnings vary according to the services included, the routes, the days, the service that is contracted. However, you can quote amounts ranging from $400 to $500 per day, which may include motorcycle rental, fuel, hotels, meals, logistics, guide, mechanic and support vehicle. Tourists may bring their own safety equipment, i.e., helmet, boots, jacket, pants and protections.
In addition, if the traveler drives, he must have experience in driving a medium size motorcycle (more than 500 cc), at least on the road, and according to the route, some experience on steep roads is desirable.
If the company provides the driver and safety equipment to the tourist, the costs per day may increase.
What are the costs to implement the Motorcycle Tour Business?
The costs of implementing the motorcycle tour business can be high because if the vehicles are purchased, depending on the amount, these costs must be estimated. In addition, you must include the costs of fuel, hotels, meals, logistics, guide, mechanic, support vehicles, safety equipment such as helmets, boots, jackets, protective pants and other provisions. The costs of high-risk insurance must also be included, as well as permits for the routes, places and parks to be visited.
Advantages of having Motorcycle Tours Business
One of the advantages of this business is the possibility of offering alternatives different from those already on the market, such as leisure and adventure activities, to people with disabilities and adapting the offer. Focusing on the same proposal but to people over 50-60 years old who like adventure tourism, even if the idea has to be adapted to their age.
It also has the competitive advantage of being able to expand the potential market beyond the city or region in which it is operating. Addressing for example companies that have employees with disabilities, without forgetting the traditional audience of this type of tourism.
Key tips for starting a motorcycle tour project
Have a clear business plan, in the sense of knowing that the trips to be offered, if they are complete, must provide the motorcycles, accommodation, meals, as well as the organization, mechanical support and expert guides.
Remember that you must structure the purchase process of the client, of the tourist package that is going to be offered. That is to say, once the client has been interested in the service, he must receive a flow chart of what follows once the package is purchased, the payments that must be made to obtain the traveler’s manual that will be given to him and the dates on which the trip will begin.
The costs of implementing the motorcycle tourism business can be high because if the vehicles are purchased, depending on the amount, these costs must be estimated. In addition, the costs of fuel, hotels, meals, logistics, guide, mechanic, support vehicles, safety equipment such as helmets, boots, jackets, protective pants and other provisions should be included. The costs of high-risk insurance must also be included, as well as permits for the routes, places and parks to be visited.
Weaknesses: adventure tourism has several problems, but it is still a profitable and interesting business. One of these problems has to do with changes in the weather during the trip, setbacks with the equipment, unexpected health problems of customers, accidents, among others. For this reason, contingency plans must be structured, previously studying the possible scenarios.
Advantages: It is a growing sector, since motorcycles are the means of transport that are increasingly used in the streets of cities and areas where there are no roads
The rural areas are easy to move, so it becomes an excellent alternative to walk, meet and discover. Although it does not require experience, we recommend that you carry out a market study that allows you to know in a general way how this type of business works in order to be inspired and to improve your project, according to the potential of the area in which you are located.
On the other hand, it is a business idea that will allow you to create alliances and agreements with restaurants, accommodations, parks, among other spaces, in addition to having your own assets necessary for the development of the trips. This is undoubtedly key with a growing business, where we can access our target audience much more easily.
The recommendations made for this project are related to the management of the routes and services to be offered. Therefore, the added value that this new company can promote is related to the exploration of routes and direct contact with nature, landscapes, trails and cultures of each locality.
Organize your motorcycle tour business and start making money with an innovative project!
Success stories
A successful company is IMTBIKE, which has an excellent reputation for having exceptional guides, motorcycles in the best conditions, incredible hotels, professionally designed routes and a very high overall experience, touring on the highest quality motorcycles.
IMTBIKE is an official partner of BMW Motorrad and all hotels are meticulously selected for their quality of service, local charm and strategic locations. IMTBIKE has over 160 fully equipped BMW motorcycles ready for a riding adventure.
Another successful company in the industry is 30MPS Expeditions, which is especially dedicated to making dreams come true. They offer a variety of trips to different parts of the world to customers, with everything organised. In 30MPS Expeditions they work in a normal way, treating the customer with the best service, as normal people. They always explain to the client the pros and cons, advising in an objective way.