Getting started in the night tour business
Activities such as nightlife outings, tours and talks during these hours of the day are one of the most popular events at present and the ones that have marked the greatest trend in recent times, as the night city opens the door to another series of possible, innovative and curious activities, such as ghost tours, history tours, among others, which attract the attention of both young people and adults.
Therefore, if you are looking for a profitable business idea, you are an extroverted person and you are interested in creating this type of business that not everyone signs up for, I invite you to read the following points that you should take into account to carry out this project, as well as key tips and advantages that you should know to start.
Let’s get started!
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First steps in the night tour business
With a lot of research and in-depth knowledge of the area you want to do the activities in, you can start planning the schedules and themes of the tours you will be doing. You have a wide variety of options to choose from, however, one of the most striking ones are the tours of fears, ghosts and themes of mysticism and terror. Among other options are: night walks in a means of transport, party cars, etc.
Organize the tours you will offer. You can plan two days a week, for example Fridays and Saturdays, as these are much more comfortable days for most people. Also take into account the age of your participants, as it is usually not recommended that children attend this type of event, especially if it is a scary tour.
You can invite people in different ways, the most effective of which are social networks, where you can create groups, fan pages and events where people can easily find out about your activity. I also recommend flyers and posters for areas where there is high foot traffic.
Business activity
With a lot of research and in-depth knowledge of the area in which you want to do the activities, you can start planning the schedules and themes of the tours you will be doing. You have a wide variety of options to choose from, however, one of the most striking ones are the tours of fears, ghosts and themes of mysticism and terror. Among other options are: night walks in a means of transport, party cars, etc.
Choice of theme
Although you can take into consideration several themes for the night tours, it is best to start with one of them and thoroughly investigate everything that might be interesting to highlight during the tours. I recommend that the research process be thorough in order to provide accurate information to the participants, this will allow the quality of the tour to be higher.
Tour days
Organize the tours you will offer. You can plan two days a week, for example Friday and Saturday, as these are much more comfortable days for most people. Also take into account the age of your participants, as it is usually not recommended that children attend this type of event, especially if it is a scary tour.
Permissions for the development of the activity
You will most likely have to talk to the organizations in your city and the area where you plan to do the night tours in order to apply for permits that will allow you to do this type of activity without any problem, since you will surely need to enter cultural spaces and infrastructures of value and tradition with the participants.
Equipment and materials
During the course of the evening tours it will be necessary to have a microphone and a speaker, although of course this will depend on the people participating per session. This type of element is recommended for use in open spaces and when there are several people on the tour, as this makes it easier to listen to the guide and understand the topic.
Charging per session
You can charge according to the route of the tour and its duration. To start, we recommend you to be flexible and allow for voluntary contributions or above a certain value. As time goes by and your experience grows, you will be able to charge per person, per couple, and even charge for attending sequences of tours you have organized, premieres, etc.
Call for participants
With all of the above in place, it’s time to get started with your business. You can convene people in different ways, the most effective of which are social networks, where you can create groups, fan pages and events where people can easily find out about your activity. I also recommend flyers and posters for areas with high foot traffic.
Running a night tour business
As its name indicates, these are tours but, in this case, they will be done in the evening hours, it is i.e. departures and tours that will take place at the end of the day. This is one of the ideas that has attracted the most attention, because it can diversify the number of themes and approaches to the outings, such as adding the eye-catching ghost tour, or others that have the mysterious touch and capture the attention of young people and adults.
You can charge according to the route of the tour and its duration. To start, we recommend you to be flexible and allow for voluntary contributions or above a certain value. As time goes by and your experience grows, you will be able to charge per person, per couple, and even charge for attending sequences of tours you have organized, premieres, etc.
Requirements for a night tour business
You will most likely have to talk to the organizations in your city and the area where you plan to do the night tours in order to apply for permits that will allow you to do this type of activity without any problem, since you will surely need to enter cultural spaces and infrastructures of value and tradition with the participants.
During the course of the night tours it will be necessary to have a microphone and a speaker, although of course, this will depend on the people participating per session. This type of element is recommended for use in open spaces and when there are several people on the tour, as this makes it easier to listen to the guide and understand the topic.
Key tips for success in your business
Although you can take into consideration several themes for the night tours, it is best to start with one of them and thoroughly investigate everything that might be interesting to highlight during the tours. I recommend that the research process be thorough in order to provide accurate information to the participants, this will allow the quality of the tour to be higher.
Dynamism and activity are one of the key factors for this kind of work, since we are talking about a physical situation. Therefore, we recommend that you be pleasant and promote the participation of the participants to make it a more enjoyable time and that, when you start other kinds of tours, people will be encouraged because you are the one who will be the guide.
Weak points: among the possible inconveniences you may encounter is the diffusion of the activity, which essentially depends on the places you choose to offer the tour and their conditions. It is advisable to go to areas where people can move around easily and there is no danger of cars passing by, for example. On the other hand, you can partner with cultural entities to promote your service and have it reach many more people.
Advantages: it is a business that can grow very easily, since if you work with several types of plans and tours in different areas, you can have several people offering the service simultaneously. Catching customers will be one of the main activities to encourage them to participate and in fact, it is a plan that attracts attention, so you will not experience resistance to your activity. You can easily spread the word, even on social networks by creating events where you invite people from existing tour forums.
Beyond a service in the tourism sector, the ideal is that the tour, regardless of the topic, becomes an enjoyable experience, learning and enjoyed by all participants.
Customer service should be one of your priorities, as it undoubtedly becomes a determining factor for customers.
Start your business now.