Starting a business in urban tourism
Tourism companies are currently one of the most profitable businesses, but to this same extent, there is a high degree of competitiveness in responding to the high demand of foreign and domestic tourists. This is why it is necessary to innovate in the tourism market, offering other types of services that no one would expect to be executed in order to provide their own spaces for knowledge and worthy of being known by the internal and external population.
See here the most profitable tourism businesses
Offering the same products and services as those offered by most of the consolidated companies in the same sector, only reduces the opportunity to reach more customers, because let’s remember that an innovative company is certainly much more attractive than those that offer the same thing always, without leaving aside the quality and service in each of its products. The products that we as a tourism company can choose are too many, such as services focused on people over 55 years old and giving them the opportunity to offer them adventure at their age, or packages to places with a lot of history ignored over the years and for all tastes. However, in this section we will focus on urban tours. This type of tourism focuses on tours to different areas of the history of cities, where the walls witnessed great and important events, as well as those that very few dare to talk about, the darkest and so on.
To create an urban tourism company, we must take into account the following points that will give it a good development and will allow the performance and productivity of the company:
The location of the establishment
This point is essential, as it is the sector where the main clients who will enjoy the company’s urban tour services will be found. As we are talking about this type of tourism, it is necessary to take into account that the main areas that your business can occupy, will be the most crowded, as well as the most touristic, better if it has both aspects, because with this not only can people completely outside the city, but its residents will also have the opportunity. This, because you must take into account that, depending on the services your company offers, it will be the area where the company is located.
Costs and prices
The costs will be directly focused according to the products offered, their obtaining and procedures, as well as the present competition of the market that is being managed. In addition to this, it will be necessary to take into account the duration of the activities and the material required, as well as the time and general expenses of each activity, since the cost of the services must completely cover each of the exercises. Without leaving aside aspects such as the cost, if any, of the entrance to the sites, transportation (if offered), and other payments, such as the staff that guides the clients on each of the journeys.
The staff of the company
It is necessary to have trained personnel for each of the activities to be carried out, in addition to having the knowledge and being willing to learn at all times. In addition to the staff who will be directing each of the tours offered in the cities, it will be necessary to have people who will be in charge of the organizations of each of the outings and who will be in contact with the clients to solve each of their doubts and arrangements. It is necessary to remember that customer service is very important for the clients, because even though the activities are excellent, if the service and customer service are very neglected, it is very probable that the clients will decide to go to another company in search of similar services, but if they are in charge of offering a high quality in terms of customer service.
How to start your urban tourism business?
To start, the first thing is to choose the location. This point is essential, as it is the sector where you will find the main clients who will enjoy the company’s urban tour services. Look for the busy and tourist areas. To establish the costs, take into account the products offered, the market competition. In addition to this, it will be necessary to take into account the duration of the activities and the material required, as well as the time, the general expenses of each activity, since the cost of the services should completely cover each of the exercises.
Having all this organized, it is time to plan the packages or outings that you are going to put together for your clients, taking into account whether you want to focus on categories by age range, or topics that you can take advantage of the area in which you are
Bringing out the best potential of your city will be the key point to innovate and show its inhabitants and visitors, the face they need to know to better understand the area they live in, to know more, to know and to continue to enjoy.
How an urban tourism business works
Urban tourism focuses on the cultural and historical potential of cities, highlighting their museums, emblematic sites, churches, sculptures and other spaces that contain a high tourist load. The products we can choose from are too many, such as services focused on age ranges, for example, for the elderly, children, couples, families, among others, organizing packages to places with a lot of history.
This type of tourism focuses on tours to different areas of history in cities, where the walls witnessed great and important events, as well as those that very few dare to talk about, the darkest and so on. It is a business where you can charge by tour, package, outings, etc, you decide.
Requirements to start your urban tourism business
To start a business like this that will occupy physical space and will need to enter different spaces such as museums, libraries, theatres and so on, it is extremely important that you have all the permits and operating documentation to gain access without problems and to be up to date with the procedures that you must carry out with the corresponding entities, as staff will need identification, so you must register your company.
It is necessary to have trained personnel for each of the activities to be performed, as well as knowledge and willingness to learn at all times. In addition to the staff who will be leading each of the tours offered in the cities, it will be necessary to have people who will be in charge of the organizations of each of the outings and who will be in contact with the clients to resolve each of their doubts and arrangements.
Tips to improve your urban tourism business
Offering the same products and services as those offered by most of the consolidated companies in the same sector, only reduces the opportunity to reach more customers, because let’s remember that an innovative company is certainly much more attractive than those that offer the same thing always, without leaving aside the quality and service in each of its products.
It is necessary to remember that customer service is very important for the customers, because even though the activities are excellent, if the service and customer service are very neglected, it is very likely that the customers will decide to go to another company for similar services, but that they will offer a high quality in terms of direct service.
In this type of business where the contact with the clients is direct, it is extremely necessary to take care of the relations and the communication with them, pillars that will offer a quality service and in which they feel comfortable.
Weaknesses: the most difficult part of any business is the start, however, if we do not study the market enough and plan in detail each of the business plans like this, focused on the tourism sector, we can easily fall into the repetition of activities that customers who had their experience with us, will not want to come back to us, so it is always good to think about innovation to catch their attention.
Points in favor: we can say that urban tourism, in many areas, has not been sufficiently exploited, this makes it a sector with potential and in which we can obtain many possibilities of profitability to become the leaders of the sector. It is a business that does not require experience, but it does require a series of skills that you can learn along the way. You won’t need a working place, because your headquarters will be the places you discover to show.
And you, what are you waiting for to discover and share all the mysteries of your city? Open your urban tourism business and start earning money by inviting more people to visit your city.