The discipline of yoga turned into a profitable business
In the times in which we live with daily stress many people are turning to an ancient discipline to improve their lifestyle: Yoga as we explained in http://vaya-yoga.com/.
If you love yoga and have the ability to teach your learning can take advantage of your knowledge and start teaching yoga as a profitable business you can start with little capital.
Yoga is a discipline that has as principle the physical, mental and meditation practices originating in India, which seek balance and union between the soul, the body and mind as a method to reduce a person’s stress.
Do not require investing to own a business
Embark on a business yoga classes – Discipline and entrepreneurship
In the times in which we live, daily stress, fills life with cares, concerns and others, leading to more and more people choose to seek channels that provide calm and meetings themselves, especially in the field of ancient disciplines , which allow to substantially improve their lifestyles. This is the case of yoga, an activity that involves body and mind to get rid of all tensions.
If you are a fan of yoga, you have knowledge in this field and also have the ability to teach and share what you know, you can take advantage of it with a business yoga classes, which also can embark on a shoestring. That is why today we bring this business idea where we tell you how it works, how you can get started, what you need and more. Stay until the end.
Well, let’s start!
How does a business yoga classes work?
We start from the beginning, what is Yoga? It is a discipline that has as principle the physical and mental practices involving meditation. It is a discipline originated in India and since then spread throughout the world, one of the most sought and performed today. The goal of yoga is in finding balance and union between soul, body and mind, as a method of achieving reduce stress on the person and take him to a state of tranquility and harmony with itself.
Now we know what it is, let’s talk about how classes work activity. The truth is that today you have several options to classes because classes are physical, such as online classes, custom classes or group classes. According to your preferences and conditions, you can choose the mode of your classes and even combine them.
If you are starting and do not plan to make a big investment, ideally classes are conducted in areas such as physical activity centers, gyms, schools or privately, offering customized personal or group classes in different spaces. When count on the right budget you can open your own place. Note that what will sell are not only yoga, but a time to relax, meditate and get away from everyday worries.
You start requirements: what do you need to start your business of yoga?
In addition to capital, it is necessary to have another set of elements that are not strictly physical or material but which are linked to the skills of the person, the set of strategies that can be implemented and some key conditions. Let’s see:
One of the requirements for any entrepreneur today is innovation, regardless of the market which is released, so in this case is no exception. A good way to do it and give it a personal touch to your business is proposing new spaces for classes, such as excursions in nature and alliances that allow you to offer services with natural medicine, spas, acupuncture, classes mantra, among others .
Although it may be a recommendation, today has become a requirement and an essential tool, the use of new technologies and thus Internet. You can offer your yoga classes over the Internet, where these small samples of your activities or creating accounts on YouTube and blog you can monetize and make money without leaving home.
Here are some steps to take your business yoga classes:
- Before offering your services can start segmenting the market and focusing your business in a particular audience. While you can dictate yoga classes for all audiences, it is an excellent opportunity to specialize in children and youth, elderly adults, pregnant women, entrepreneurs, etc. In this way you can develop a more specialized customer base and introduce yourself as a true specialist.
- It is important that you plan a route tracing to define goals, objectives, and of course, a budget to control your income and expenses. For example: what kind of going space to give your yoga classes, whether it will be an activity full time or only on weekends, when schedules, how many you classes give to sustain the rental of premises more services, among other.
- It is important to know what type of yoga will you choose for your business. You can choose either the Hatha Yoga, Ashtanga yoga, Iyengar yoga, Kundalini yoga or any other that you generate affinity and is provided for your target audience. The idea is to specialize you in your practice is more, this choice may be what differentiates you from your direct competition.
- Do not wait for customers to come for you. Declases prepares special delivery proposals. Go to the house of your customers to give private lessons or contact with schools and businesses to offer meditation sessions that will help increase concentration and productivity of workers.
- When count on the right budget you can open your own place. Note that what will sell are not only yoga, but a time to relax, meditate and get away from everyday worries.
Step by Step: How to start your venture?
Now we’ve seen what we need and possibilities on which you can start a business like this, it’s time to take the next step and the most important: setting up your own business:
Segmenting the market: Before offering your services you can start segmenting the market and focusing your business in a particular audience. While you can dictate yoga classes for all audiences, it is an excellent opportunity to specialize in children and young adults elderly, women who are pregnant, entrepreneurs, athletes, etc. This way you will not only build all the exercises, but also make a much more specialized customer portfolio and to present yourself as a professional in your field.
Raises your specialtyIt is important to know what type of yoga will you choose for your business. You can choose either the Hatha Yoga, Ashtanga yoga, Iyengar yoga, Kundalini yoga or any other that you generate affinity and pay for your target audience. The idea is to specialize you in your practice is more, this choice may be what differentiates you from your direct competition. Also, this will help you better focus the search for customers according to benefits for every type of person and profiles that can practice.
Prepare your classes: Before you head to the market, is key to prepare proposals for special classes, and in the process, establish the categories that are going to implement. Can go to the house of your customers to give private lessons, contact schools and businesses to offer meditation sessions that will help increase concentration and productivity of workers.
Plan and organize your business: Done, it is time tracing a route that you plan to define goals, objectives, and of course, a budget to control your income and expenses. For example: what kind of going space to give your yoga classes, whether it will be an activity full time or only on weekends, when schedules, how many you classes give to sustain the rental of premises more services, among other.
Register your businessNow you will need to register as self-employed or freelancer. It is therefore necessary to sign up for Social Security according to the entity that works in your country, you then register your business to your name.
Make your business plan: Now it is time to start planning the project deeply. This document is vital for any enterprise, is how to create the map that we will continue in our endeavor. In it it must be included the description of the project, the type of audience that will target, according to the method we have chosen and market research, we already worth an estimated investment and then add potential competitors, financial information needs and advertising strategies.
Promote your business: Something you should keep in mind is that nothing of the world should be ruled out digital tools, especially today. Therefore, it is critical that we implement both digital advertising strategies, such as physical advertising. However, the amount of promotion in each of the media, substantially depends on the type of audience you focus on because if their ages are within the range of greater online participation, should emphasize digital advertising.
Among some of the strategies you can use to promote your business yoga classes is sharing advertising hand, brochures and posters in centers of physical activity cards to people who exercise actively, classes to schools between others.
Key tips for improving your service and get the best benefits
Before starting the process, you must be well equipped, why are not more certain basic tips that you can apply in your process and that will be helpful in this process. Let’s see:
If you decide to open your own local time, we suggest that this has adequate space to accommodate a good number of students without being uncomfortable. In addition, it is advisable to have a wooden floor.
If he’s within your means, the premises must be installed in a quiet area with little noise around. Anyway it will be important to acquire materials that isolate the sound.
‘Try the place has good natural light, this will certainly be a plus for the practice of meditation. We also recommend adapt the space with a minimalist decor with soft and very light colors.
-The space should be suitable for people not distracted or deconcentrated practice, so we recommend maintaining a temperature of 40 ° C, since, besides the comfort, will allow eliminate temperature toxins from the body and improve circulation.
‘You must take into account the equipment to your students as slip yoga mats, Zafus for meditation, yoga tapes, tacos, Bolster, swings investment and / or balls, which must remain clean.
-The growth of your business may involve hiring employees or people working for you with yoga classes, so it is extremely important that you secure you not only knowledge of it, but also virtues as kindness, honesty And the responsability.
-The room must have the right space to accommodate a good number of students without being uncomfortable. In addition, it is advisable to have a wooden floor.
‘Try to choose a quiet area with little noise around. Anyway it will be important to acquire materials that isolate the sound.
‘Be the windows oriented south, so you will have the mayro amount of natural light.
-Keep a minimalist decor with soft and very light colors.
It’s recommendable to maintain a temperature of 40 ° C, allowing to remove toxins from the body and improve circulation.
‘You must take into account the equipment to your students as slip yoga mats, Zafus for meditation, yoga tapes, tacos, Bolster, swings investment and / or balls, which must remain clean.
Weaknesses for a yoga school
Weak points: Something that should be considered in the initial stage of a business like this, is that in the beginning you may not get the movement, performance and profitability you would expect, because start is not a simple and currently process, there is greater caution when hiring people for a particular service and entering our homes. On the other hand, we recommend you take into account the modalities least two start, especially if you plan to dedicate himself to yoga area. For example, offer classes in different areas, complemented by personalized service online.
Points in favor: Among the advantages of opening a business like these, we must certainly mention the facilities offered for entrepreneurs in terms of operating channels, as you have many options to start, from private lessons at home, even online classes, group classes special, gyms, among others. It is precisely this diversity that allows, according to your conditions, needs and preferences, you can easily adapt your venture to invest what you want and operate in the best way you adapt.
Success stories schools or yoga
Although there are many successful cases, demand has grown substantially in recent years, allowing space for new entrepreneurs in areas how are you. Which let you present, they are just some of the busiest business, but in no way means that the whole market is monopolized, but thereby we show the possibilities so you can innovate.
One of these success stories is Superprof, a platform that has a network of tutors in which, according to the level of the individual, the selected page a number of specialized teachers who provide the service. There are specialized in different areas to achieve different purposes and teachers, each with a good experience they have which fields have more travel.
Another case is YogaTerapias, a business undertaken by a woman who creates a platform with a lot of information about the activity performed according to the types of therapies and types of yoga that handles, as well as including approaches in specializing, as its share information service where mentions that targets different types of people, including women who are pregnant, mothers and babies, yoga within the business sector, among others.
Take advantage of increased demand and start offering your services as a teacher (a) private yoga classes, earn money and start your own business.
What do you hope to start?